Amazon Ads
Analyze Sponsored Products and Sponsored Brands campaigns, track ACoS and ROAS, and optimize ad spend.
Overview
The Amazon Ads integration connects your Amazon advertising data to Claude Code through Presso, giving you instant access to campaign performance, keyword analytics, and spend optimization insights — all through natural language queries.
Instead of exporting reports from the Amazon Ads console and building spreadsheets, ask Claude Code "What's my ACoS trend this month?" and get an instant, actionable analysis.
Setup
Prerequisites
- An Amazon Ads account (Seller Central or Vendor Central) with at least one active campaign
- A Presso account with an active subscription
- Claude Code installed and configured with the Presso MCP server
Connect Amazon Ads
- Open the Presso dashboard.
- Click Add Connection and select Amazon Ads.
- Sign in with your Amazon account and grant Presso read-only access to your advertising data.
- Select the marketplace and advertising profile you want to connect.
- Once authorized, the connection appears on your dashboard with a green Connected status.
Note: Presso requests read-only access. It cannot modify your campaigns, bids, budgets, or targeting settings.
Available tools
The Amazon Ads integration provides the following tools:
| Tool | Description |
|---|---|
amazon_ads_list_campaigns | List all campaigns with status, budget, and campaign type |
amazon_ads_get_campaign | Get detailed information for a specific campaign |
amazon_ads_list_ad_groups | List ad groups within a campaign |
amazon_ads_get_campaign_report | Get performance metrics for campaigns over a date range |
amazon_ads_get_keyword_report | Get keyword-level performance data |
amazon_ads_get_search_term_report | Get search term performance and match type data |
amazon_ads_get_product_ads_report | Get performance data at the advertised product level |
Campaign types
Amazon Ads supports several campaign types, each with its own targeting and placement options:
| Campaign type | Description | Best for |
|---|---|---|
| Sponsored Products | Keyword and product-targeted ads in search results and product pages | Driving sales for individual products |
| Sponsored Brands | Banner ads featuring your brand logo, headline, and multiple products | Building brand awareness and consideration |
| Sponsored Display | Audience and product-targeted display ads on and off Amazon | Retargeting and reaching new audiences |
Key metrics
Performance metrics
| Metric | Description | What it tells you |
|---|---|---|
| Impressions | Number of times your ad was displayed | Reach and visibility |
| Clicks | Number of times users clicked your ad | Interest and relevance |
| CTR | Click-through rate (clicks / impressions) | Ad creative effectiveness |
| Spend | Total advertising cost | Budget utilization |
| Sales | Attributed revenue from ad clicks | Revenue generated |
| Orders | Number of orders attributed to ad clicks | Conversion volume |
Efficiency metrics
| Metric | Description | Target |
|---|---|---|
| ACoS | Advertising Cost of Sales (spend / sales) | Lower is better — typically 15-30% |
| ROAS | Return on Ad Spend (sales / spend) | Higher is better — inverse of ACoS |
| TACoS | Total ACoS (ad spend / total sales including organic) | Measures overall advertising efficiency |
| CPC | Cost per Click (spend / clicks) | Varies by category and competition |
| CVR | Conversion Rate (orders / clicks) | Measures how well traffic converts |
Tip: ACoS and ROAS are inversely related. An ACoS of 25% equals a ROAS of 4x. Use whichever metric your team is most comfortable with.
Example queries
Campaign performance
Show campaign performance this month.
Which campaigns have the highest ROAS over the last 30 days?
List all active campaigns sorted by spend, with ACoS and total sales.
Which campaigns are overspending relative to their sales target?
Keyword analysis
Which keywords have the highest ACoS? Should I pause or reduce bids on any?
Show me my top 20 converting keywords by sales volume.
What are my most expensive keywords that aren't generating sales?
List search terms with high impressions but zero clicks — are my ads relevant?
Campaign type comparison
Compare Sponsored Products vs. Sponsored Brands performance this month.
Which campaign type gives me the best ROAS?
Show spend allocation across Sponsored Products, Sponsored Brands, and Sponsored Display.
Product-level performance
Which advertised products have the highest sales this month?
Show me products with high ad spend but low conversion rate.
Are there products where organic sales are growing and I can reduce ad spend?
Budget analysis
Am I on pace to exhaust my monthly ad budget? Show projected spend.
Which campaigns are consistently hitting their daily budget cap?
Show me daily spend trends for the last 14 days across all campaigns.
Search term analysis
What are the top search terms driving sales for my brand?
Show me search terms where I'm getting clicks but no conversions.
Are there high-performing search terms I should add as exact match keywords?
Performance analysis patterns
ACoS optimization
Identify opportunities to improve efficiency:
Show me all keywords with ACoS above 40% and at least 10 clicks. Which should I reduce bids on or pause?
Wasted spend detection
Find where budget is being spent without results:
How much did I spend on keywords with zero sales this month? Group them by campaign.
Winner scaling
Identify top performers to increase investment:
Which keywords have ACoS below 15% and are limited by budget? These are candidates for bid increases.
Trend analysis
Track how performance evolves over time:
Show me weekly ACoS and ROAS trends for the last 8 weeks. Are we improving?
Compare this month's campaign performance to the same month last year.
Cross-platform comparison
If you advertise on multiple platforms, use Presso to compare performance across channels:
Compare my Amazon Ads ROAS to Google Ads ROAS for this month.
Which platform gives me the lowest cost per acquisition — Amazon, Google, or Meta?
Show me total ad spend and revenue across all connected advertising platforms.
Note: Cross-platform comparisons use different attribution models per platform. Amazon uses a 7-day or 14-day click attribution window, while Google and Meta have their own models. Keep this in mind when comparing directly.
Tips and best practices
- Start with the big picture. Ask for an overall campaign performance summary before drilling into individual keywords or products.
- Monitor ACoS trends, not just snapshots. A single day's ACoS can fluctuate wildly. Look at 7-day or 30-day trends for meaningful insights.
- Review search term reports regularly. New search terms reveal customer intent and can uncover both opportunities (new keyword targets) and waste (irrelevant terms to negate).
- Balance efficiency with growth. A very low ACoS might mean you're under-investing. Consider your target ACoS in the context of your profit margins and growth goals.
- Use TACoS for the full picture. TACoS (Total ACoS) includes organic sales in the denominator, showing how advertising drives overall business growth, not just attributed sales.
- Compare time periods consistently. When analyzing trends, compare like-for-like periods (e.g., weekdays to weekdays, same season) to avoid misleading conclusions.
Limitations
- Amazon Ads data typically has a 24-48 hour reporting delay.
- Attribution windows differ by report type (7-day and 14-day click attribution are available).
- Sponsored Display data availability may vary depending on your account type and marketplace.
- Historical data availability depends on your Amazon Ads account configuration.
- Cross-platform comparisons should account for different attribution models between Amazon, Google, and Meta.
Next steps
- Google Ads Integration — Compare Amazon Ads performance with your Google Ads campaigns.
- Meta Ads Integration — Add Meta Ads to your cross-platform analysis.
- Use Cases — Real-world examples of multi-platform advertising analysis.