EC & AI Commerce News Digest (February 19, 2026)

Key Takeaways

Adobe Commerce expands support for UCP and ACP to advance agentic commerce standards
DBS and Visa launch Asia Pacific's first agentic commerce payment pilot
FedEx, Metapack, nShift, and other logistics players accelerate AI-powered and premium e-commerce delivery

Today's Top Stories

Adobe Commerce Expands Support for Agentic Commerce Standards

Adobe Commerce expands support for agentic commerce standards

Adobe Commerce now supports UCP and ACP to help brands boost discovery across AI-powered shopping and deliver secure, seamless agentic buying experiences.

On February 18, Adobe Commerce announced expanded support for UCP (Unified Commerce Protocol) and ACP (Agentic Commerce Protocol), open standards for agentic commerce. This lays the foundation for AI agents to retrieve product information from Adobe Commerce-based stores and autonomously execute purchasing processes.

UCP is a product catalog standardization protocol proposed by Google, while ACP is a payment authentication protocol led by OpenAI. Adobe Commerce's support for both protocols represents a major step forward in cross-platform interoperability. This is an important signal that the agentic commerce ecosystem is being unified across major platforms.

For e-commerce businesses, this means the technical foundation for addressing new sales channels via AI agents is now in place, making this a key announcement to watch when considering future AI commerce strategies.

DBS x Visa: Asia Pacific's First Agentic Commerce Payment Pilot

DBS and Visa to advance agentic commerce trials in Asia Pacific

Singapore's DBS Bank has become the first issuer in the Asia Pacific region to pilot Visa Intelligent Commerce for everyday payments.

Singapore's DBS Bank has launched the Asia Pacific region's first Visa Intelligent Commerce pilot program in partnership with Visa. This is a proof-of-concept for a system where AI agents autonomously process everyday payments.

The day before, Mastercard completed the world's first authenticated agentic commerce payment in India, meaning both Visa and Mastercard are now simultaneously deploying pilots in the APAC region. The agentic commerce competition between payment networks is now in full swing.

The move by a bank to participate as an issuer in an AI agent payment pilot signals that agentic commerce is transitioning from the conceptual stage to the implementation stage.

Agentic Commerce

Razorpay Pushes Agentic AI Across Payments, Collections, and Commerce

Collections, Conversions & Commerce: Razorpay's Harshil Mathur On Three-front Push Into Agentic AI

Razorpay is moving fast on a generational shift, and Harshil Mathur believes the country that cracked UPI will write the next chapter of AI-powered commerce

Razorpay co-founder Harshil Mathur revealed that the Indian payments giant is simultaneously deploying agentic AI across three domains: payment processing, debt collection, and commerce.

He expressed the view that India, which led the world with UPI (Unified Payments Interface), can also take the lead in AI-driven commerce infrastructure. Razorpay is advancing AI utilization across the entire commerce value chain, including AI assistants for merchants and AI collection agents, not just payments.

The entry of Indian fintech companies into agentic commerce signals that this space is expanding beyond Western markets into emerging economies.

Agentic Commerce: AI Is Winning the Search War but Losing the Checkout Battle

Agentic Commerce: Why AI is Winning the Search War but Losing the Checkout Battle

Consumers have rapidly embraced AI as their go-to research tool. In online shopping, it remains just that: a trusted guide for options, not the best price.

An analysis by invidis's Roi Iglesias highlights a critical challenge in the current state of agentic commerce. While consumers have rapidly embraced AI as a product research tool, AI adoption in actual purchasing and checkout remains limited.

AI agents excel at product search and comparison but have yet to earn trust in price negotiation, coupon application, and final purchase decisions. The "disconnect" in the funnel from search to purchase represents the biggest barrier to mainstream agentic commerce adoption.

For e-commerce businesses, this analysis suggests the need to design AI agent experiences consistently from search and discovery all the way through the checkout experience.

Corporate News and Partnerships

Shopify Reports 31% Revenue Growth and Announces First-Ever $2B Share Buyback Program

Shopify Balances US$2b Buyback With Expanding AI Commerce Adoption

Shopify has authorized its first-ever US$2b share repurchase program. The company is rolling out AI-powered commerce tools, including agentic commerce features and Sidekick, across its merchant base.

Shopify recorded 31% revenue growth in its Q4 2025 earnings and announced its first-ever $2 billion share buyback program. At the same time, the company is accelerating the expansion of its AI commerce tools.

Through its partnership with OpenAI and collaborations with brands such as Swanson Health, AI-driven personalization is being deployed across Shopify-powered stores. Full-scale rollout of merchant-facing AI tools, including agentic commerce features and the AI assistant "Sidekick," is underway.

The combination of strong earnings and aggressive AI investment suggests that AI commerce is already beginning to contribute to revenue.

eBay Q1 Revenue Outlook Exceeds Market Expectations

EBay forecasts first-quarter revenue above estimates

Feb 18 (Reuters) - EBay Inc forecast first-quarter revenue above Wall Street estimates on Wednesday, signaling that its focus on specialty categories like luxury goods and auto parts is helping it navigate a challenging e-commerce market.

eBay reported its Q4 2025 earnings, with its Q1 revenue outlook exceeding Wall Street expectations. Its focus on specialty categories such as luxury goods and auto parts is paying off even in a challenging e-commerce market.

The strategic shift from a general-purpose marketplace to niche categories is proving effective, demonstrating that differentiation-driven growth is possible even as e-commerce competition intensifies.

Global-e Reports Record Full-Year 2025 Results

Global-e Reports Record Fourth Quarter and Full Year Results for 2025

Quarterly GMV, Revenue, and Adjusted EBITDA results at or above top end of guidance ranges

Cross-border e-commerce platform Global-e achieved record results for both Q4 and full-year 2025. GMV (Gross Merchandise Value), revenue, and adjusted EBITDA all reached or exceeded the top end of guidance ranges.

Against the backdrop of robust cross-border e-commerce demand, the company's localization technology and payment infrastructure continue to see growing demand. These results indicate that cross-border transactions remain a growth driver in the global e-commerce market.

Eddie Bauer Files for Bankruptcy

Eddie Bauer files for bankruptcy

Eddie Bauer, a retail sportswear company, has filed for bankruptcy driven by a shift in consumer preferences.

US outdoor wear brand Eddie Bauer has filed for bankruptcy. A shift in consumer preferences is cited as the primary factor.

As legacy retail brands continue to face financial challenges, the elimination of companies that were slow to transition to digitalization and DTC (direct-to-consumer) models is accelerating. This case highlights the structural challenges facing brick-and-mortar-centric brands in the e-commerce era.

Eternal x OpenAI Partner on Commerce AI Infrastructure

Eternal and OpenAI announce collaboration to advance ai infrastructure across Eternal's commerce

India's food and consumer goods conglomerate Eternal Limited (formerly Zomato's parent company) has announced a partnership with OpenAI to deploy AI infrastructure across its entire commerce operations.

By fully adopting OpenAI's technology platform, Eternal -- which operates across food delivery to quick commerce -- aims to advance order optimization and personalization. Indian commerce companies are increasingly forming direct partnerships with global AI platforms.

Logistics and Fulfillment

FedEx Doubles Down on Premium E-Commerce Delivery and Surcharges

FedEx doubles down on premium e-commerce, delivery surcharges

When it comes to e-commerce delivery, FedEx only wants longer-haul, heavy and high-value parcels because operating as a local courier for small packages isn't profitable.

FedEx is making a major strategic shift in e-commerce delivery, clearly focusing on the premium segment. The company is specializing in long-haul, heavy, and high-value parcels, while scaling back local delivery of small packages as unprofitable.

Delivery surcharge revisions are being implemented alongside this shift, accelerating the move toward higher-margin operations. This is part of a broader structural reform linked to the recently announced closure of approximately 500 locations.

For e-commerce businesses, the changes in FedEx's pricing structure will directly impact shipping costs, making this a catalyst to review logistics partners and rethink delivery strategies.

Metapack Launches AI-Powered Delivery Data Management Tools

Metapack Launches AI-powered Tools to Give Retailers Greater Control and Clarity Over Delivery Data

Metapack, a leading intelligent delivery platform, today announced a new generation of AI-powered capabilities.

Delivery platform Metapack has announced a new generation of AI-powered tools for retailers. As fulfillment grows increasingly complex, the tools leverage AI for delivery data management and visualization, helping retailers make more informed delivery decisions.

As delivery experience optimization becomes directly tied to e-commerce competitiveness, logistics tech companies are rapidly advancing their AI capabilities.

Carrefour x Vusion Deploy Smart Store at Scale

Carrefour and Vusion join forces to deploy the smart store at scale

Carrefour, a leading global food retailer, and Vusion, the global leader in digitalization solutions for physical commerce, today announce the partnership.

French retail giant Carrefour and store digitalization solutions provider Vusion have partnered to announce a large-scale deployment of smart store technology. The initiative will roll out electronic shelf labels and digital signage across all stores.

As online and offline convergence progresses, real-time data capture in physical stores directly contributes to inventory management and pricing efficiency. This is a notable case study in OMO (Online Merges with Offline) strategy implementation.

Amazon Halts Blue Jay Warehouse Robot Project

Amazon Halts Blue Jay Robot Project After Prototype Phase

Amazon discontinues its Blue Jay multi-armed warehouse robotics project months after its 2024 unveiling, shifting focus to applying its underlying technology to other manipulation programs.

Amazon has discontinued development of "Blue Jay," the multi-armed warehouse robot unveiled in 2024, at the prototype stage. However, the technology developed through the project will be repurposed for other manipulation programs.

While Amazon invests more in warehouse automation than any other company in the industry, not every project reaches commercialization. As AI and robotics investment undergoes selective refinement, this appears to be a strategic decision to concentrate resources on technologies with proven practical applications.

Summary

February 19 was a day when standardization and implementation of agentic commerce accelerated simultaneously in the e-commerce and AI commerce industry. Adobe Commerce's UCP/ACP support advances cross-platform interoperability, while the DBS x Visa pilot -- following yesterday's Mastercard India announcement -- signals that payment infrastructure has entered the proof-of-concept stage.

In the logistics domain, FedEx's premium strategy and Metapack's AI delivery tools reflect the ongoing trend toward higher-value delivery services and data utilization. Meanwhile, the cancellation of Amazon's Blue Jay suggests that selective focus in robotics investments is intensifying.

As strong earnings from Shopify, eBay, and Global-e continue to roll in, Eddie Bauer's bankruptcy serves as a reminder that brands slow to digitalize continue to be eliminated. Looking ahead, attention will turn to the technical details of how interoperable the agentic commerce standards from Adobe, Visa, and Mastercard actually are.