EC & AI Commerce News Digest (March 10, 2026)

Today's Top Stories

AWS Makes Major Move into Agentic Payments

AWS leaps into agentic payments

Amazon Web Services, the tech giant's cloud computing network, is gearing up for armies of AI-powered agents and transactions.

Amazon Web Services (AWS) has begun building infrastructure to support autonomous payment processing by AI agents. The cloud computing giant's full-scale entry into the payments domain signals a major shift in the agentic payments infrastructure layer.

AWS already has an enormous enterprise customer base, and aims to create an environment where AI agents can handle everything from product search to payment processing seamlessly on its cloud. With Visa, Mastercard, and Stripe as existing payment players, the entry of cloud providers into the payment layer demonstrates intensifying competition over agentic-era payment infrastructure.

For ecommerce operators using AWS, this could mean smoother future integration of agentic payments, making it an important factor in infrastructure selection decisions.

Full Article: AWS Makes Major Move into Agentic Payments

New AI Agent Product Visibility System "AMP" Launches

How to make your e-commerce product visible to AI agents? Use this new system trusted by L'Oréal, Unilever, Mars & Beiersdorf

Azoma has unveiled the Agentic Merchant Protocol (AMP). This new framework is designed to provide brands with a 'brand-friendly' anchor in an ecosystem increasingly dominated by autonomous shoppers.

Azoma has unveiled the Agentic Merchant Protocol (AMP), a new framework designed to help AI agents accurately recognize and evaluate ecommerce products. Global consumer goods giants including L'Oréal, Unilever, Mars, and Beiersdorf have already adopted the protocol.

As autonomous AI-driven purchasing expands, brands are entering an era where whether their products can be "found" by agents will determine sales outcomes. AMP can be described as the agent equivalent of SEO, and represents a development related to Google's Universal Commerce Protocol (UCP).

The transition from search engine optimization (SEO) to AI agent optimization (AEO) is a theme ecommerce operators must seriously address going forward.

Full Article: New AI Agent Product Visibility System "AMP" Launches

Agentic Commerce

Checkout.com Explores AI-Driven Agentic Commerce with Major Payments Partners

Checkout.com Explores AI-Driven Agentic Commerce With Major Payments Partners

A LinkedIn post from Checkout.com describes an Elevate London event focused on "agentic commerce" and the implications of AI-driven, agent-led interactions in payme...

Payment platform Checkout.com featured agentic commerce as a key theme at its "Elevate London" event. The company is advancing discussions with major payment partners on designing payment flows led by AI agents.

The fact that payment providers are entering concrete technical discussions on agentic commerce implementation indicates this domain is transitioning from concept to implementation stage.

Mastercard and Garanti BBVA Introduce Agentic Commerce in Turkey

Mastercard and Garanti BBVA Introduce Agentic Commerce to Transform Digital Shopping in Türkiye

Once launched, cardholders will be able to use their own AI assistants to search for products, discover the best options, and complete payment transactions in a transparent, secure, and seamless way—without interrupting the natural flow of life.

Mastercard and Turkey's Garanti BBVA have partnered to launch agentic commerce in the Turkish market. Cardholders will be able to use their own AI assistants to seamlessly search for products, discover the best options, and complete payments.

This move is linked to the agentic commerce standards Mastercard announced last week, and is notable as a concrete deployment example in an emerging market. Turkey's high digital payment penetration makes it a well-suited market for agentic commerce trials.

Decagon Unveils Proactive Agents -- From Passive Chatbots to AI Concierge

Decagon Unveils Proactive Agents – The AI Concierge for Every Customer In The Agentic Commerce Era

Today Decagon, the leader in conversational AI agents for concierge customer experiences, introduced a new and proactive generation of its agentic technology...

Conversational AI agent company Decagon has unveiled a new generation of "Proactive Agents." Unlike traditional passive chatbots, these function as AI concierges that analyze customer behavior patterns and proactively offer suggestions.

In the agentic commerce era, this marks the evolution of AI at customer touchpoints from "answering questions" to "proactively making suggestions."

Full Article: Decagon Unveils Proactive Agents

Visa Predicts Asia Pacific Will Lead Intelligent Commerce

Visa Sees Asia Pacific Leading Global Shift to Intelligent Commerce

Watch more: Digital Shift With Visa's Stephen Karpin In Singapore, more than 3 in 4 consumers are already using artificial intelligence to help them shop.

Visa's Stephen Karpin shared the view that the Asia Pacific region will lead the global shift to intelligent commerce. In Singapore, more than three out of four consumers are already using AI to help them shop.

Following last week's DBS Bank Visa Intelligent Commerce pilot, the trend of Asia Pacific leading in agentic commerce trials and adoption is becoming increasingly clear.

Full Article: Visa Predicts Asia Pacific Will Lead Intelligent Commerce

AI Commerce Tools

Criteo Pitches AI Commerce Platform at Morgan Stanley Conference

Criteo Pitches AI Commerce Platform at Morgan Stanley Conference, Details ChatGPT Pilot and Commerce Go

Criteo (NASDAQ:CRTO) is increasingly positioning itself "as more than an ad tech company," CEO Michael Komasinski said during a Morgan Stanley conference discussion, describing the business as an AI-driven "commerce intelligence and decisioning" platform designed to help brands, retailers, and agenc

Criteo CEO Michael Komasinski positioned the company as "more than an ad tech company" at the Morgan Stanley conference, describing it as an AI-driven "commerce intelligence and decisioning" platform designed to help brands, retailers, and agencies.

Details of a pilot program with ChatGPT and the new "Commerce Go" service were also revealed, as the company explores new positioning in AI-era commerce advertising.

Global Ecommerce Trends

Flipkart Relocates from Singapore to India, Advancing Toward IPO

Flipkart Returns to India, Setting Stage for Mega IPO

Walmart-backed e-commerce giant relocates HQ home at $30B GMV milestone

Walmart-backed Indian ecommerce giant Flipkart has relocated its domicile from Singapore to India. This move, coming at the milestone of reaching $30 billion in GMV, is seen as a stepping stone toward a major IPO planned for 2026.

The Indian ecommerce market continues its rapid growth, and Flipkart's listing could become one of the largest IPOs in Indian tech history. The company is also implementing approximately 300 job cuts as it works to improve profitability ahead of the listing.

Etsy and Shopify Stock Rise on OpenAI Checkout Retreat

Shopify Stock To Rally 15% More? Analyst Sees Boost From OpenAI's ChatGPT Checkout Rollback

OpenAI is tweaking ChatGPT's e-commerce flow so that checkouts occur within partner apps plugged into ChatGPT, rather than directly inside the chatbot, as previously planned.

Following last week's report that OpenAI abandoned direct checkout within ChatGPT, Etsy and Shopify stocks rose. BTIG analysts rated Etsy as the "biggest beneficiary," while BofA predicted an additional 15% upside for Shopify.

OpenAI's pivot to partner app-based checkout has made it clear that existing ecommerce platforms stand to benefit from AI commerce.

78% of European Internet Users Bought Online in 2025

78% of European internet users bought online in 2025

Last year, 78 percent of internet users in the European Union made at least one online purchase. Ireland ranks highest, with more than 95%.

In 2025, 78% of internet users in the European Union made at least one online purchase. Ireland ranked highest at over 95%, while Romania showed the highest growth rate over the past decade.

Ecommerce penetration across Europe continues to rise steadily, providing important market data for businesses engaged in cross-border ecommerce.

South Korean Delivery Competition Intensifies as Rivals Exploit Coupang's Stumble

Rivals speed deliveries as Coupang stumbles in South Korea

Rivals speed deliveries as Coupang stumbles in South Korea Rivals race to woo defecting shoppers with tighter delivery windows and delay payouts

As Coupang faces customer defections due to data breach issues, rival ecommerce companies in South Korea are mounting an offensive with faster delivery times. The competition for delivery speed is intensifying as companies race to win over departing shoppers.

This case reaffirms that logistics quality directly impacts customer loyalty, highlighting that operational quality in both data security and logistics is the lifeblood of ecommerce businesses.

Payments & Fintech

APAC Ecommerce Merchants Lose $72B Annually to Inefficiencies

APAC E-Commerce Merchants Lose US$72B Annually to Inefficiencies

Across Asia-Pacific (APAC), e-commerce merchants are missing out on billions of dollars each year due to cart abandonment, foreign exchange (FX) costs, and settlement delays. Cross-border payment firm Payoneer estimates that these inefficiencies collectively represent an estimated US$72 billion in annual value exposure across key APAC markets.

According to Payoneer research, Asia-Pacific ecommerce merchants are losing an estimated $72 billion annually in value due to inefficiencies including cart abandonment, foreign exchange costs, and settlement delays.

Cross-border payment friction remains a significant challenge, providing the backdrop for expectations that agentic commerce will solve these problems through automated and optimized payment flows.

Radial Selects Riskified to Strengthen Fraud Detection and Return Protection

Radial Selects Riskified to Power Payment Fraud and Refund/Return Protection for Merchant Client Portfolio

Radial partners with Riskified to strengthen payment fraud and refund and return abuse protection for its global network of merchants

Fulfillment and omnichannel provider Radial has partnered with Riskified to strengthen payment fraud detection and return/refund abuse protection across its merchant network. In the agentic commerce era, new fraud transaction risks from AI agents are emerging, making advanced fraud prevention an urgent priority.

Consumer Trends

Costco Ties Digital Personalization to $470M in Sales Growth

Costco ties digital personalization to $470M in sales growth

Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

Costco CFO Gary Millerchip announced that personalized product recommendation carousels and modernized display pages have driven ecommerce sales and traffic growth. Digital personalization contributed to $470 million in sales growth.

The wholesale membership giant's disclosure of specific ROI from digital investments is noteworthy. This serves as a strong case study where the effectiveness of personalization is backed by concrete numbers.

Summary

Today's overarching theme is the "acceleration of agentic commerce implementation." AWS's entry into payments, Azoma's product visibility protocol (AMP), Mastercard's Turkey deployment, and Decagon's Proactive Agents demonstrate that concrete implementations are advancing across the infrastructure, brand, payments, and customer touchpoint layers.

Meanwhile, the rise in Etsy and Shopify stock following OpenAI's checkout retreat indicates that existing ecommerce platforms continue to maintain important positions in the battle for agentic commerce leadership. Going forward, watch for details on AWS's specific payment services and the expansion of AMP adoption among brands.