POP.STORE Launches ECHO-ME: An Agentic AI Commerce Platform for Creators

POP.STORE Announces a New Platform Where "AI Runs the Business"

Pop.Store launches agentic AI commerce platform for creators

Pop.Store, the creator super-app, announced the availability of AI Echo-Me, an agentic AI commerce platform built specifically for creators.

On March 18, 2026, POP.STORE, a creator super-app, announced the general availability of ECHO-ME, its agentic commerce platform. At launch, 15,000 creators have already joined, covering a wide range of verticals including lifestyle, fitness, real estate, and food.

ECHO-ME's defining feature is that it doesn't just provide AI tools — it "runs the business itself." It cross-monitors comments and DMs across Instagram and Facebook, autonomously detecting brand deal opportunities, ranking follower engagement, and monetizing fan interactions. It responds in the creator's own voice tone, at configured times, with human-like natural timing, making it difficult to distinguish from the creator themselves.

Background and Industry Trends

The creator economy continues to expand rapidly. According to Precedence Research, market size is projected to reach approximately $314 billion in 2026. However, the majority of the 200 million professional creators handle content creation, brand negotiations, fan engagement, and sales entirely on their own.

Furthermore, advances in visual AI now enable the generation of marketing scripts indistinguishable from human creators, threatening the $10 billion UGC industry. Creators simultaneously face the risk of "AI taking their jobs" and the opportunity to "use AI for efficiency."

POP.STORE originated from CommentSold, a leader in U.S. live commerce. CommentSold acquired POPSHOPLIVE in 2023, establishing itself as the largest live selling technology company in the U.S. processing $3.8 billion in GMV. CEO and CTO Gautam Goswami determined that the future of creator monetization extends beyond live selling, leading to the establishment of POP.STORE.

ECHO-ME's Technical Features and Differentiation

Traditional AI tools for creators were siloed. Chatbots, caption generators, and analytics dashboards each operated independently without integration. ECHO-ME takes a fundamentally different approach.

According to POP.STORE's official page, ECHO-ME is positioned as "Assistive Intelligence". As an intelligence layer embedded across both storefronts and social channels, it simultaneously captures audience behavior, messaging signals, purchase history, and content performance.

Key features include:

• Automated engagement scanning and prioritization: Comprehensively scans comments and DMs, identifying super fans, new followers, and high-value supporters to optimize responses
• DM monetization: Routes Meta DM requests to a "Priority Inbox," converting them into paid DMs, subscriptions, and community funnels
• Automated brand deal detection: Detects brand collaboration opportunities within incoming DMs, preventing missed deals
• Conversion funnel: Guides followers from DMs to community channels and subscriptions, converting "borrowed followers" into "owned audience"

POP.STORE positions ECHO-ME as the founding product of a new software category: the "agentic AI commerce platform." CEO Goswami states, "Just as Shopify built commerce infrastructure for product catalogs, POP.STORE is building infrastructure for creator presence with AI as the operating layer."

A "Create Better. Weekly Wins." program has also launched alongside, awarding small creators up to $10,000 weekly as an incentive to drive early platform adoption.

Impact on E-commerce Businesses and How to Leverage

ECHO-ME's launch is noteworthy for e-commerce operators from three perspectives.

Structural shift in influencer marketing. When AI automates DM management and brand deal detection on the creator side, brand outreach becomes easier to "be found." However, since AI judges priority, template-style outreach carries a higher risk of being buried.

Strengthening creator commerce partnerships. In a world where creators have their own stores on platforms like POP.STORE and AI autonomously executes sales, direct partnerships become more important than traditional affiliate models. For D2C brands, it's time to explore new collaboration models that integrate with creators' "AI operating layers."

Applicability to in-house e-commerce operations. The capabilities ECHO-ME delivers — "cross-channel monitoring," "automated responses by customer segment," and "monetizing conversations" — are concepts directly applicable to e-commerce customer support and social media operations. It serves as a valuable reference case for rethinking your own AI strategy.

ECHO-ME is now available to all POP.STORE creators at get.pop.store.

Summary

POP.STORE's ECHO-ME is an attempt to elevate AI adoption in the creator economy from "tools" to an "operating layer." Just as Shopify democratized product selling infrastructure, POP.STORE aims to build infrastructure that automates the business operations of creators with AI.

The key metric to watch going forward is the actual performance data from the initial 15,000 creators. Whether the official page's claimed 8x engagement, 4x views, and 2x followers can be replicated will determine this category's credibility. Additionally, how existing platforms like Shopify, Meta, and TikTok incorporate similar AI layers will be a major factor in reshaping the competitive landscape.