AI Video Agents Transform Product Images into Viral Ads in Minutes, Revolutionizing E-commerce Advertising

AI Agents Overturn Advertising Production Norms

AI Agents Turn Product Shots into Viral Ad Machines

AI video agents like Topview transform product images into viral marketing clips in minutes, slashing costs and rivaling production teams. Trained on millions of ads, they replicate hooks and enable massive scaling for e-commerce brands.

In October 2025, Singapore-based AI startup Topview AI released its "Viral Video Agent" built on OpenAI's Sora 2. This tool automatically generates high-converting marketing videos in just minutes by simply uploading a single product image.

Traditionally, e-commerce operators producing promotional videos required multiple processes including shooting, editing, and voiceover recording. Outsourcing could cost hundreds of thousands of yen with production periods stretching to several weeks. However, the emergence of AI video agents is completely changing this landscape.

Background and Industry Trends

The AI video generation market continues its rapid growth. According to Fortune Business Insights research, the global AI video generation market is expected to expand from $614.8 million in 2024 to $2.56 billion in 2032, with a projected compound annual growth rate of 20.0%.

The e-commerce industry is driving this growth. According to Zebracat statistics, approximately 79% of e-commerce operators are already using AI-generated videos for product introductions, with 58% of small and medium-sized e-commerce operators regularly using AI video ads and achieving an average 53% reduction in production costs.

Behind this is the explosive growth of short-form video platforms. While demand for video advertising on TikTok, Instagram Reels, YouTube Shorts, and similar platforms has surged, traditional production systems cannot keep up with supply. AI video agents are gaining attention as a solution to bridge this supply-demand gap.

How Topview AI Works and Competing Services

According to Topview AI's official announcement, the service is used by over 1 million Shopify and Amazon sellers, with AI trained on more than 10 million high-performing videos. Users simply upload a product image and enter a simple prompt to generate viral videos based on templates and reference videos.

Key features include:

• Automatic video generation from product images (no shooting or editing required)
• UGC-style content creation using AI avatars
• Automatic multilingual voiceover synthesis
• Replication of proven viral video patterns

Several similar services have emerged. Higgsfield AI reportedly achieved an $800 million valuation 10 months after its seed round with its "Product-to-Video" feature. Additionally, Arcads can generate videos of AI avatars actually holding products, and Creatify creates video ads directly from product page URLs.

CEO Jensen Wu stated, "It's no longer about making content. It's about making content that works."

Impact and Applications for E-commerce Operators

The specific benefits that AI video agents bring are clear.

According to WebProNews reporting, one campaign using VERV AI produced 157 videos and 50 ad sets in just one hour. Additionally, iLive by SHOPNOW achieved an 80% increase in sales and 50% reduction in labor costs through Topview adoption.

For e-commerce operators considering adoption, we recommend the following points:

Start with a free plan: Topview AI is available from $14.70/month, with free trials also offered. You can begin with small-scale test operations.

Clarify brand guidelines: While AI excels at mass generation, human oversight is essential for maintaining brand worldview. It's important to pre-define consistency in tone, color, and messaging.

Implement large-scale A/B testing: With dramatically reduced production costs, strategies that simultaneously test numerous variations have become realistic.

However, challenges remain. Tightening regulations on deepfake technology, viewer ad fatigue, and quality control difficulties have been noted. Experts warn that "human supervision is necessary to ensure narrative depth and authenticity."

Summary

AI video agents are bringing revolutionary changes to e-commerce advertising production in both "cost" and "speed." An era has arrived where sole proprietors and small to medium-sized e-commerce operators who couldn't previously afford marketing teams can now deploy video advertising on par with major players.

Further evolution including AR/VR integration and real-time optimization is expected in 2026. However, to differentiate among the massive amount of AI-generated content, brand-unique storytelling and distinctly human creativity will become increasingly important going forward. We recommend starting with a free trial to check compatibility with your products.